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EXHIBITION PROJECTS
SERVICES
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Figures and facts
Features of “Second home” Exhibition
Foreign Real Estate Section
- Presentation of real estate objects/projects both for investors and customers by direct contacts with them
- Prevalence of target visitors able to invest to realty
- High percent of Exhibition attendance: in April 2009 10,772 people visited the Exhibition, in October 2009-14,586 people
- Specialized business program focused on presentation of foreign real estate and cottage settlements of Moscow region.
- Extensive advertising campaign.
- Special advertising campaign designed for the sections of Bulgaria, Turkey, Spain, Montenegro and etc.
Quantitative indicators of “Second home” Exhibition
- is organized for the twelfth time already
- is held twice a year: in spring and in autumn
- possesses 1,500 sq.m. of floor space
-has more than 100 Participants-leading companies of the foreign real estate market and Russian regions.
-designs a separate pavilion “Second home in Bulgaria”
-demonstrates a high percent of visiting: 14,586 visitors in October 2009 and 10,772- in April 2009
Visitors of “Second Home” Exhibition
60%-male and 40%-female
-36%-Business owners, 31%-Senior Managers, 12%-Unemployed
-51% were willing to buy real estate abroad, 26% were interested in buying out of town realty, 10% visited Exhibition’s events and conferences, 13% visited for the sake of professional growth.
-36% were interested in foreign real estate, 29%-in apartments in Moscow, 27%-residential real estate in Moscow regions, 8%-resorts in Russia
-71% were individuals and 26%-Organization Representatives
First Exhibition visit
In accordance to the statistical data of the Organization Committee of the Exhibition “Second home” the number of visitors has been invariably growing from year to year. In October 2009 the number of visitors has almost doubled thanks to participation of the leading construction companies from Russia and abroad, and also an efficient advertising campaign. It should be taken into account that many visitors attended the fair for the first time.
Visitors’ sex.
The exhibition is equally attractive both for men and female. More women than men rapidly see the necessity in buying a new flat, second home or improvement their accommodation conditions. However, a decision regarding to taking up property in Moscow regions, resorts of Russia or abroad is made by men.
Children
Marital status
Traditionally, “Second Home” exhibition is a lovely pastime for the family at the weekend.
While parents choose the most profitable apartments option among all offered, children are having a fun in “Kids Land”
Age
Most visitors of the exhibition are people aged from 27 to 50. They are potential customers seeking for an apartment at the country where their children are planning to obtain a higher education or as an investment asset. There are also the visitors thought about buying country house for the family. People aged 50 or older are those who consider buying a house or apartments in the regions of Russia or abroad due to the following reasons:
- as a holiday place for their kids and grandchildren
- a recreation centre for the retired on pension.
Status
“Second Home” visitors are able to invest to realty and possess necessary financial assets for making a purchase at the nearest time.
The Aim of visit
Our visitors are ready to buy country apartments at the Russian resorts or abroad that is confirmed by questionnaires.
The participating companies pursue the only goal-to offer potential customers the most efficient options which meet their expectations.
Region
Property sales consultations are offered by leading Russian and international realtor companies. At the seminars and presentations held at the exhibition the Representatives of the Chambers of Commerce of different countries and market experts estimate the efficiency of real estate purchase. For the last year more than 2000 visitors requested for free of charge consultations at the highly qualified experts of real estate market.
Potential customers demonstrated a high demand on buying property from the following countries:
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Country
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Real estate
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Bulgaria
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Apartments
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Montenegro
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Apartments, villas, bed-sitting rooms
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Turkey
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Apartments
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France
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Apartments, villas
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Czech Republic
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Apartments
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Egypt
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Villas
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Spain
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Apartments, villas
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Italy
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Apartments, villas
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Germany
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Apartments
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Great Britain
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Apartments
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Cyprus
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Apartments, villas, bed-sitting rooms
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